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Turning to a West Coast surf company might not seem the most logical move when planning your holiday gear purchases — but that’s changed now, thanks to the Shelter Supply Collection released this past week from surf lifestyle brand Reef and heritage denim maker H.D. Lee (perhaps better known as Lee Jeans).
The two retailers have formed a somewhat unlikely partnership that really delivers on style essentials fit for plenty of layering — plus travel and adventure — in the weeks ahead. Known for its laid-back, easygoing aesthetic, Reef provided plenty of West Coast vibes for the seven-piece capsule, which also takes heavy cues from the heritage styles for which Lee is known. The pieces are available now at Reef’s website and in limited release at select retailers.
The Shelter Supply Collection features everything from a wool-filled, workwear-inspired canvas vest ($190) to a cozy-looking heather grey shawl fleece ($130) and a brushed herringbone workshirt ($140). Perhaps most crucially though, a pair of slim-straight indigo denim ($220) featuring a salt water-like soak from Reef are a highlight of the offering.
Two colorways of canvas pants in essential, neutral shades ($160 individually) are also joined by a slub henley that’s cut slim and trim for layering. Each piece could feasibly work in tandem with other picks from the collection, which makes it a refreshing capsule offering. Take the natural canvas pants — they could easily be matched with the Reef x H.D. Lee grey henley and the wool-filled vest for rugged-refined style, for example.
In particular as well, the grey brushed herringbone workshirt is hearty and rugged, the ideal kind of hard-wearing piece that can be thrown on in place of a down jacket as the leaves continue to turn and the weather gets chillier.
That the capsule is entirely made in the U.S.A is a fitting way to finish off pieces that draw on both American surf and original Americana heritage. There’s even something for those who don’t fancy themselves all that fashionable, but love the lure of the water — the two brands produced a patchwork surfboard bag, too. The variety of offerings and use of classic staples done up in modern ways was a big focus for the collection, according to a release from both brands.
Reef and Lee collaborated to develop modernized heritage pieces that fit together for day-to-night versatility with color palettes that deliver functional wearability,” the two brands said. Indeed, sticking to colorways that can pair almost interchangeably with each other seems to have paid huge dividends when one considers that other surf companies tend to go for wilder colors and prints.
The two brands call the collaboration the epitome of “aspirational menswear with a utilitarian perspective,” and keeping the focus on items that can be layered and worn together is but one way to reach customers who might have an affinity for style, but not surfing. With seven great pieces to choose from, it would make sense to ask for a few from Santa this holiday season.
Pick up the collection while it lasts via Reef’s Web site or in select retailers.