Peering Into Fjällräven’s “Own The Cold” F/W’15 Collection

Peering Into Fjällräven’s “Own The Cold” F/W’15 Collection

1500 1000 David Ferretti

[tps_header]Fjällräven Intro

Braving Below Zero Weather In Style

Brought To You by Fjällräven

When Captain Robert Falcon Scott spearheaded the historic Terra Nova Expedition in 1910, a mission where he would lead a party of five to the South Pole, we’re sure he couldn’t have imagined he would discover someone else had already beating him there (Roald Amundsen’s Norwegian expedition – Dec. 16th, 1911). What is quite and evidently clear, is both expeditions called for the toughest gear of the time, not only equipment wise but also garment wise.

Considering the fact that early 20th century technology, fabrics and materials were no where near what they are today, it goes without saying Scott and Amundsen made due with what was available. Heavy duty Waxed-Cotton, neoprene lined jackets and thermo-insulated boots definitely weren’t available then as they are now. Step on any region of the planet where the weather doesn’t reach above freezing and you’re in for a pleasant surprise, unless of course you’ve already packed up a ship load of clothing built for cold temperatures.

Perhaps the only way to be as prepared as you can, is to seek out the worlds best outdoor gear and garment makers. Swedish heritage outfitter Fjällräven is unquestionably one of – and if not the best. The name itself (which means Arctic Fox in Swedish) is a precursor to everything you need to know. An animal of such small size that can survive and endure the elements, is a notion similar to each piece in the brands arsenal. From what began in 1960 in small town of Örnsköldsvik, Fjällräven has now expanded to every corner in the world. The fundamental ideas remain the same; provide functional, durable, and timeless equipment to make the outdoors more enjoyable for all.

Photography: Chris Bukard

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David Ferretti

Is the Editor-in-Chief for VouchMag. When he's not in the office you can usually find him drinking way to many Red Bull's trying to figure something out which is probably giving me a headache.

All stories by:David Ferretti

David Ferretti

Is the Editor-in-Chief for VouchMag. When he's not in the office you can usually find him drinking way to many Red Bull's trying to figure something out which is probably giving me a headache.

All stories by:David Ferretti