In 1862, BACARDÍ revolutionized the spirits industry when founder Don Facundo Bacardí Massó began producing his remarkable light-bodied, smooth rum. The unique taste of BACARDÍ inspired cocktail pioneers to invent some of the world’s most famous drink recipes including the Mojito, the Daiquirí, the Cuba Libre, the Piña Colada, and the Presidente. This month, BACARDÍ unveiled a new brand campaign igniting a cannon of excitement across the country in celebration. With a strong focus on male comradery, BACARDÍ Oakheart encourages consumers in key markets to bench the captain and join the Brotherhood of Oakheart.
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[column size=one_third position=last ] A BRIEF HISTORY ON THE WORLDS BEST SPICED RUM:
BACARDÍ Oakheart is a spiced rum-based spirit and is so-called because some of the rums are matured in ex-bourbon oak casks. It features notes of brown sugar, honey and burnt vanilla custard with a short, lightly cinnamony finish. And the name itself is as mature as the process it takes to make the spirit. A full two years in the making, and after rejecting more than 2,700 other names, Oakheart was chosen. [/column]
Pit up against its arched rival, Captain Morgan Original Spiced Rum®, the Captain’s ship has officially sailed as BACARDÍ Oakheart Spiced Rum® won against the Captain, as the result of a national taste test.
The Oakheart Taste Test took place between August 21 – August 29, 2015. This was a nationwide taste test comparing the taste of Oakheart Spiced Rum and Captain Morgan Original Spiced Rum as consumed “neat” (that is, with no ice or mixers) by consumers. The results of the nationwide taste test conducted by an independent third party research company demonstrate that consumers prefer the taste of Oakheart Spiced Rum over Captain Morgan Original Spiced Rum by a statistically significant margin.
Expertly crafted by Maestros de Ron BACARDÍ from heavily charred oak barrels to give it a unique, smokey flavor before being filtered through charcoal, Oakheart is then finished by adding a secret blend of spices.
BACARDÍ Oakheart is available nationwide starting at $14.99(USD).