Michael Bastian is a cut above. His experience with brands from Tiffany’s to Sotheby’s is unrivaled. So when he set up his own menswear label in 2006, it was surely going to be something special. Nine years later, his line is stocked globally and he has worked on collaborative projects with GANT and Randolph Engineering.
This June, GMC collaborated with Michael on the third installment of the Precision ad campaign. Titled “Sharp,” the spot featured Michael and sparked a dialogue between Bastian and the GMC brand around what it means to be professional grade.
This was followed by a short film called “The Sharp American”. Directed by Arnaud Boutin and featuring Bastian, photographer Michael Avedon and musician Twin Shadow, it explored the meaning of precision in each artist’s respective craft.
[toggler title=”Details” ]In total, the complete program generated 42 pieces of national and regional coverage with an estimated reach of 107 million.[/toggler]The film premiered on July 15th at the Gramercy Park Hotel in New York City, at a dinner celebrating both the collaboration and Michael Bastian’s Fall/Winter 2016 show. Guests included all of the collaborators, actress Rose McGowan, actor Johnny Galecki, Waris Ahluwalia, Arden Wohl and a number of top tier fashion and style journalists.
Q. If you could call any business and order anything you want, who would you call and what would you order?
A: It wouldn’t be terrible to be able to call the Arizona Biltmore Hotel’s poolside bar and order up a frozen margarita every now and then. For some reason, they’re the best, but I have a feeling the atmosphere contributes a lot.
Q. What one question would you ask God?
A: Do we come back or do we really just get one shot?
Q. What makes a good/bad working relationship?
A: Trust, energy, a sense of humor— these are the most important things in a good working relationship. Suspicion, laziness and indifference— these are the things that can kill a working relationship. Actually, those qualities both good and bad stand for any kind of relationship.
Q. What was your favorite sweet treat when you were a child?
A: Rolos — haven’t seen those in a while.
Q. What brand couldn’t you live without?
A: Hermes— it gives us all something to strive for.
Q. Where do you look to find out what’s hot?
A: I usually just wander around my neighborhood in Greenwich Village— I’m surrounded by students, artists and just generally cool people.
Q. If we gave you an airplane ticket right now, where would you go?
A: If it were cold I would say my beloved Arizona, but since it’s still warm in New York, I’ll say Kennebunkport Maine. I just had a week there this summer and it was lovely.
Q. What’s currently exciting you within contemporary culture?
A: Seeing exactly how much of my life I can run from my phone— its crazy how much we can manage from this little device in our pockets
Q. What’s your life motto?
A: Keep moving.