Rhone Launches Holiday Pop-Up Shop In SoHo, NY

Rhone Launches Holiday Pop-Up Shop In SoHo, NY

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Premier men’s active wear and lifestyle brand, Rhone, has annonced its first foray into brick & mortar with the launch of their Holiday Pop-Up Shop in New York City’s SoHo neighborhood.

Rhone worked with Thor Equities to secure the temporary holiday space located at 292 Lafayette St. which will officially open its doors to the public on October 15, 2015 and remain open through January 15, 2016.

“We’re excited to launch our first Rhone retail experience. This is the perfect opportunity to interact with our customers and understand how we can best serve them and our community,” stated Nate Checketts, co-founder and CEO of Rhone. “We plan to take this knowledge and expand to other areas of the country to give as many people as possible a hands-on experience and access to the product.”

[toggler title=”Details” ]Bringing their retail vision to life, Rhone partnered with interior design and architecture firm, Reform Creative, whose clients include Bonobos, Partners & Spade, Trunk Club and Warby Parker.[/toggler]Drawing inspiration from city infrastructure and the contrast of old and new, Reform Creative collaborated with local custom cabinetmaker, Stand & Build, to develop custom blackened steel and diamond pattern metal mesh fixtures that emulate the Rhone brand ethos of form and function. Joining the pop-up on November 20, Alala will offer an assortment of Fall/Holiday product in addition to an exclusive capsule collection and accessories.

Additionally, Rhone plans to offer a variety of in-store activations and regular events throughout the duration of the pop up, including a partnership with Shortcut, an on-demand grooming service for men that will have a professionally trained barber providing customers with on-site services while they shop, furthering the #WhenInRhone experience.

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David Ferretti

Is the Editor-in-Chief for VouchMag. When he's not in the office you can usually find him drinking way to many Red Bull's trying to figure something out which is probably giving me a headache.

All stories by:David Ferretti

David Ferretti

Is the Editor-in-Chief for VouchMag. When he's not in the office you can usually find him drinking way to many Red Bull's trying to figure something out which is probably giving me a headache.

All stories by:David Ferretti