During a visit to Los Angeles in 2014, Nudie Jeans‘ Creative Director Maria Erixon met with Cone Denim, one of the leading denim fabric manufacturers in the world. Their history and knowledge of denim production dates back to 1891 and since 1905 have been producing premium quality denim fabrics at the White Oak Mill in Greensboro, North Carolina.
Nudie Jeans’ history dates back to 2001, a tenure just short of 15 years, however during this time have been heavily invested in the throws of premium denim exploration. Denim jeans are at the core of Nudie Jeans, one of the most iconic sartorial American products known. Nudie Jeans’ goal has always been to stay true to tradition and the inspiration which started the brand: producing classic five-pocket jeans.
The intention was never to make the product itself better or attempt to reinvent the classic, rather in a typical Swedish stubbornness, strive to make the product more sustainable and environmentally friendly.
‘US Selvage’ produced in the newly launched Lean Dean fit is the first style by Nudie Jeans produced solely from Cone Denim fabric. Cone Denim lends to Nudie Jeans extensive knowledge and skills, and Nudie Jeans provides a collaborative opportunity to produce their first ever fabric made with 100% US grown organic cotton.
The collaboration is steeped in honor with a mutual denim respect from both sides to present a Swedish, all-American set of denim. Lean Dean ‘US Selvage’ is a 14.75 oz. selvage and pays homage to the art and craftsmanship of denim production. Cotton is organically grown and harvested in Texas, with spinning and weaving taking place at Cone Denim’s White Oak Mill in Greensboro, North Carolina.
Finally, each of the limited run of 1000 jeans are sewn at the iconic Last Denim Shop in San Francisco. Each pair is numbered 1-1000, embossed on the back leather patch, and presented in an organic poplin cotton duffel bag.
The ‘US Selvage’ Denim Jeans are available online | $250