JACHS New York: The Pure Un-Cut American Dream

JACHS New York: The Pure Un-Cut American Dream

3525 2166 Beau Hayhoe
The JACHS NY shop combines classic styling with contemporary touches. Photo courtesy of the brand.

The JACHS NY shop combines classic styling with contemporary touches. Photo courtesy of the brand.

Hayati Banastey’s vision of menswear — much less the world itself — has been shaped by his travels, the sights and sounds and things he’s done. It’s fitting then, that the brand he started back in 2008, JACHS NY, encapsulates so many different viewpoints on style for both men and women.

Originally of Turkish descent, Banastey’s interest in fashion took off during time spent in Paris growing up. Banastey managed to get to New York, and espite having little money and even fewer English-speaking skills, enrolled at the famed Fashion Institute of Technology. That he eventually graduated with honors is a testament to work ethic and drive he would later hone starting up retail stores and manufacturing private-label collections for several brands for more than three decades.

[toggler title=”About The Author” ]Beau Hayhoe Is A Style Contributor for Vouch Magazine. For more brand profiles, visit The Style Guide.[/toggler] So the launch of JACHS NY in 2008 has quite the extensive backstory — and the brand now has quite the extensive product selection — and the store set-up to prove it. Its Bleecker Street location is charming and well-laid out, with both its own wares and some prize third-party pieces. It’s the kind of place that feels like you’ve stepped into a particularly large and luxurious closet filled with tons of great menswear (although the brand also has a smaller women’s assortment). It’s fitting, too, that the brand competes for business alongside other retailers with larger namesake shops — Saturdays Surf NYC comes to mind, among others.

JACHS describes itself as “crafting contemporary silhouettes inspired by vintage American styles.” Indeed, the store’s core assortment of slub chambray and flannel shirts speaks to the high-low mix of workwear and tailored pieces that’s remained prevalent across the menswear spectrum. Yet, its Madison shirts (new for FW15) lend a modern edge to the collection — they’re crafted from fabrics that give them crossover potential, like the Chambray Madison Shirt.

Pieces from the brand can be mixed seamlessly with other menswear offerings for head-to-toe style. Photo courtesy of JACHS NY.

Pieces from the brand can be mixed seamlessly with other menswear offerings for head-to-toe style. Photo courtesy of JACHS NY.

Three affordably priced blazers (none more than $229), also scream rustic style, and each would team well with dark denim and perhaps the brand’s Bowie Chino. The Grey Donegal Twill Blazer in particular blends a heavy twill cotton with a modern fit.

The brand’s trousers, including its chinos and corudoys, also take traditional styles and inject them with some flair — note the faded washes on the chinos. And knitwear from JACHS NY sticks to bold yet masculine colors and on-point details, particularly its lightweight yet well-crafted elbow-patch merino wool cardigans. That particular cardigan can be paired with everything from a white Oxford to a white henley — the mark of a versatile layering piece.

JACHS even has the footwear game covered, carrying a classic assortment of Converse sneakers and some sturdy Red Wing Moc Toe boots. Its accessories are also a huge strong point pocket squares from Kiriko are complemented nicely by the recent introduction of Shinola timepieces to the shop. The partnership with the lauded watchmaker is a natural fit for a brand that curates timeless styles so well. It’s not all watches and wingtips, though.  Candles from Brooklyn Candle Studio add a nice local flair, as well.

But for as strong as the product selection is at JACHS, it always circles back around to the shop’s core focus: that of crafting simple-yet-classic staples with a modern twist. That’s all the more reason to swing by if you’re ever in Manhattan.

Beau Hayhoe

Beau is a fashion PR pro and freelance style blogger based in Brooklyn. He's contributed to a number of prominent men's fashion outlets, including Dappered, Effortless Gent and Genteel Flair. He maintains a #menswear-focused blog, The Style Guide and enjoys a great beer (outside of working hours, of course).

All stories by:Beau Hayhoe

Beau Hayhoe

Beau is a fashion PR pro and freelance style blogger based in Brooklyn. He's contributed to a number of prominent men's fashion outlets, including Dappered, Effortless Gent and Genteel Flair. He maintains a #menswear-focused blog, The Style Guide and enjoys a great beer (outside of working hours, of course).

All stories by:Beau Hayhoe