Some menswear ventures, particularly those in the E-commerce sector, seem to strike a chord and take off almost immediately. In the past few years, Frank & Oak and Everlane spring to mind. Cutting out the middleman is becoming especially popular as consumers pay more attention to the pricing structures and quality of companies and the products they sell. Fortunately for the discerning consumer, Vincero Collective, launched in December 2014, harnesses these ideas and takes things a step further.
[toggler title=”Details” ]The Seattle-based brand takes feedback and funding from its members to deliver high-quality product. [/toggler]
Through its Vincero Lab, an in-house crowdfunding platform, the brand allows its users to choose what gets produced — and what doesn’t. This, say the brand’s founders, eliminates the need for excessive markups typical of luxury products like the slim dress watches and fine leather accessories the brand offers members. This kind of customer input also results in quick-moving turnaround times — that is, what customers decide they want, they’re sure to get within a reasonable time-frame.
“With our manufacturing connections, we can not only create awesome products, but our turnaround time is better than most. Now we’re just excited to keep creating products for (the company),” said co-founder Sean Agatep.
The group’s two other co-founders, Aaron Hallerman and Tim Nybo were college roommates along with Agatep; together, the three moved to China immediately after graduation. They promptly set up and then spent time running their own product design and development studio in Hong Kong. There, they obsessed over quality and also learned about the inefficiencies so common in the fashion world’s supply chain. The brand’s production office is still based in Hong Kong, giving them insight into how its suppliers function.
“The more experience we gained, the more we realized the opportunity to create a more efficient business model,” Agatep said via email. “We brought everything in-house; from designing the products to creating the Vincero Collective platform to reach our target customers directly.”
And the collective’s quality-for-the-price mindset has struck a chord with the larger public, to the tune of more than $250,000 in sales in its first year (as of the end of May). More than 25,000 people also follow the brand across Facebook, Twitter and Instagram where imagery of its collections meets the fast-moving world of social media, often garnering admiring comments and feedback.
Where the brand will go in the future remains to be seen its watches and leather bags are hot sellers, and plenty are still clamoring for an affordable way to grab luxury-minded goods.
“We’re going to be expanding our line based off what our members ask for and we will soon be releasing new collections of belts, wallets and textiles,” Agatep said. If recent sales are any indication, products like those will soon be funded and making their way to stylish consumers worldwide.
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