While vintage watches definitely hit the mark for lots of #menswear and watch enthusiasts out there, sometimes the discerning man needs something at a slightly more affordable price point. Alberta Watches, launching via Kickstarter on June 9, aims to fill that niche with a durable and attainable watch inspired by classic field timepieces.
Retailing for just $50 as part of its initial Kickstarter run (with $65 being the standard price after a limited number of spots fill up), Alberta Watches looks to fill a unique space in the digital start-up world — one where a watch designed with the prairies of northern Canada in mind can compete with more expensive timepieces.
“We’ve been seeing a lot more Kickstarter launches of affordable watches, and that’s a good thing,” said founder Leo Josephy via email.
Josephy himself worked as a product designer for several years before launching the new venture, and says that “watches have had massive markups for way too long now.”
Alberta Watches is offering an uncluttered field watch-inspired design featuring either a vivid blue or deep green luminescent dial, with the goal of raising $16,000 via the funding platform.
The standard watch comes with a pick of either a black or brown leather strap, while a Horween Chromexcel leather strap handmade in Calgary, Alberta by a master saddlemaker is also an option.
A Japanese Miyota movement, mineral glass crystal and stainless steel surgical grade case round out the nuts and bolts of each watch, which comes with a two-year warranty. The 41-mm dial in particular should hit the sweet spot for most consumers, and 50-meter water resistance doesn’t hurt, either.
While the campaign is aiming to bag enough funding to produce the timepieces, it’s also calling on consumers to vote on one of three crisp caseback etchings.
The campaign is set to run through July, with production taking up the majority of the summer, followed by quality control and the most crucial part — shipping watches off to buyers. As for quality control, it’s being handled in part by Eugene Ho of Pacific Watchworks, who’s also worked on behalf of companies like Casio and Bulova.
“After working pretty much in the dark for so long, it’s been really rewarding to get interest outside of friends and family,” Josephy said. “The response has been really great — a huge vote of confidence.”