Nike celebrates the pride and emotion of LeBron James’s return to Cleveland through a new short film entitled “Together”. The film portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity. Nike Basketball partnered with Wieden + Kennedy to create the film directed by the Malloy Brothers. Numerous people near and dear to James make appearances in the campaign, including his mom, Gloria Marie James; Coach Dru Joyce; and kids from the LeBron James Family Foundation. In addition, teammates Kyrie Irving, Dion Waters, Anderson Varejao, Shawn Marion, Tristan Thompson, Matthew Dellavedova and Joe Harris also make cameos.