Today, Swedish heritage brand Fjällräven unveiled its first North American advertising campaign. Photographed and filmed by renowned artist, surfer and outdoorsman Chris Burkard, the campaign captures the lifestyle of everyday adventure seekers in unforgettable places.
Through the coastline and forests of Oregon and Washington, the campaign shows the functionality and durability of Fjällräven products, while inspiring individuals to get outside and explore the unknown. Iconic Pacific Northwest locales, including La Push Beach and the Hoh River, served as the backdrop for the campaign. Scenes showing a DeHavilland Beaver floatplane and a Land Rover Defender 110, both specially designed for back country conditions, prove no adventure is too small and no destination is un-discoverable.
Whether you backpack, camp, surf, fish or travel, Fjällräven offers the apparel, tents and gear you need to set out for adventure. Marquee outerwear, apparel and accessories from the brands Fall/Winter 2014 Collection are shown throughout the film, including the Övik Lite Jacket, Sarek Trekking Jacket, Greenland Jacket, Keb Trouser, Vidda Pro Trousers, Canada Shirt No.35, Rucksack No.21 Large and Greenland Backpack Large.