This past Friday, Hugo Boss launched its new global campaign with the latest face of BOSS BOTTLED and Man of Today, Gerard Butler, at The Standard Hotel in New York. Dressed sharply in a two button grey Boss suit, Butler personified strength, chivalry, charm and the complexity of modern times, perfectly mirrored modern masculinity and embodying the values of the fragrance and campaign. Sharp with a warm woody base, BOSS BOTTLED is an unmistakably masculine scent for today’s man. Fruity and citrus top notes of apple, lemon and plum, balance with a floral and spicy heart, dominated by geranium, with the added spice of cinnamon and clove. Warming base notes of sandalwood, vetiver and cedarwood are offset by vanilla. Much like the Man of Today adds a perfectly tailored suit to cement his groomed look, the vanilla refines the fragrance, creating a sophisticated wrapping around the remaining ingredients. The contrast of the masculine spicy wood notes and the unconventional fruity vanilla notes intrigues, but never goes off balance. The result is a fragrance which remains as contemporary and relevant today as it was at launch – BOSS BOTTLED has truly stood the test of time, becoming an established part of the Man of Today’s daily routine. Available at Nordstrom and Hugo Boss stores for $75 – 100ml.