Skate and lifestyle brand Arbor Collective presents a visual interpretation of the ethos the label was founded on through a new series entitled “Build Things & Ride Them”. In this first episode, they welcome Liam Morgan and James Kelly to the Arbor Apparel program, coinciding with the launch their new Fall/Holliday’14 apparel line. Morgan, an Oakland native, helped lead the evolution of what freeride skateboarding is today, while Kelly, who hails from Petaluma, CA – grew up riding with some of downhill’s most influential skaters. Step into Arbor’s shaping room with Liam and James for a glimpse into the prototyping efforts that went into their new pro models. The Arbor apparel line is now available at Arbor dealers worldwide as well as online.