Nike’s World Cup Innovation Summit Event Re-Cap

Nike’s World Cup Innovation Summit Event Re-Cap

1060 707 Eric Gardner

Nike today unveiled its entire collection of footwear, apparel and equipment innovation for players and fans, inspired by the upcoming summer of football in Brazil. All home and away kits for the ten federations that will wear Nike in Brazil were showcased at an event in Madrid. The kits combine high-tech innovation to keep players cool, such as laser-cut ventilation, engineered mesh and Nike Dri-FIT technology. They are also environmentally sustainable, with each kit made from fabric that comes from recycled plastic bottles. Visually, each kit features cultural design elements unique to each country. Cristano Ronaldo unveiled Nike’s latest Football boot today, the Mercurial Superfly, plus new collections ranging from sportswear lifestyle apparel, footwear for men and women as well as women’s training specific Nike Tight of the Moment and footwear selections. Stay tuned in for a closer look at the collections.

Eric Gardner

Definitely a connoisseur of all things interesting. Writer, creative and aspiring photographer with a passion for menswear.

All stories by:Eric Gardner

Eric Gardner

Definitely a connoisseur of all things interesting. Writer, creative and aspiring photographer with a passion for menswear.

All stories by:Eric Gardner