Adding to an already exquisite line up, are two exclusive additions to their growing collection, the Lightweight and The Ish. The one of a kind range, which features a patented bottle opener built seamlessly into the band buckle, has released a new-line of timepieces ahead of the holidays, offering consumers a quirky alternative to a traditional watch brand. The brands free spirit attitude and “It’s 5 o’clock somewhere” philosophy spilled directly into the product design with their distinctive ‘Happy Hour’ and highlighted ‘5’ time dial. The Lightweight and The Ish offers a unique style and differs slightly from their first timepiece, The Bottoms Up, with its clean and sophisticated leather and canvas straps.
And although The Bottoms Up is decidedly more masculine in its appearance, with its thick perforated strap, each watch features a patented Happy Hour buckle and comes in a variety of colors. And if we had to put a finger on a favorite, it would be The Ish. It’s the perfect happy hour wingman sporting a frosted mineral crystal screen with a printed splash graphic and a brushed or black IP stainless steel screw back case. It comes in classic black, orange and all black. So if you’re looking for a new piece of wrist-wear made for the modern-man with the perfect blend of style and function, look no further.
[tab title=”The Lightweight”]Clean and classic with bottle-cap inspired face. It comes in three color combinations, including a unique canvas strap. | Buy It Now $124.99[/tab]
[tab title=”The Bottoms Up”]Fobust and ideal for big nights out, or relaxed for everyday wear. It features an analog clock made-up of nickel-plated hands, and comes in black yellow, green black and brown with light brown face. | Buy It Now $79.99[/tab]